Effective date: 9 November 2026
Firaki (“we”, “us” and “our”) operates https://firaki.pk, an e-commerce website serving customers in Pakistan. This Privacy Policy explains what personal information we collect, why we use it, who may receive it, and how you can contact us about your information. It covers shopping, customer accounts, enquiries, analytics, advertising and optional marketing subscriptions.
1. Information We Collect
Information you provide: When you place an order, create an account, submit a form or contact us, we may collect your name, email address, telephone or WhatsApp number, billing and delivery addresses, order details, enquiries, messages and other information you choose to provide.
Transaction information: We process records of items purchased, amounts, shipping charges, payment status, refund status and related order history. For purchases using an electronic payment method offered at checkout, the payment provider may collect and process data needed to authorize, verify, settle or refund the payment. Payment processing may use a redirect, hosted checkout or tokenized payment fields. The provider may receive payer identification, masked card or wallet references, transaction identifiers, fraud-screening results and payment status. Firaki uses payment confirmation and transaction records for order fulfilment, accounting, dispute resolution and refunds; customers should not send full card numbers, CVVs, PINs or one-time passwords to Firaki support.
Technical and usage data: When you visit the website, our hosting, security, commerce, analytics or advertising services may process IP addresses, browser and device information, approximate location inferred from network data, referral pages, browsing actions, pages viewed, cart events, timestamps and cookie or similar identifiers.
Marketing preferences: When you subscribe to marketing updates or offers through an available opt-in form, we process your email address, your consent or preference record and relevant engagement events.
2. How We Use Personal Information
We use information as reasonably needed to operate the website, fulfil and deliver orders, confirm payments, provide invoices or order records, answer support requests, process returns and warranties, protect against fraud, maintain account access, diagnose technical issues, understand site performance and comply with applicable legal duties.
Where appropriate and permitted, we may also use browsing or purchase information to measure advertising performance, build relevant audiences, or display advertisements for Firaki products through third-party platforms. Marketing emails or messages will be managed in accordance with applicable requirements and the preferences or consent you provide. An order does not automatically mean you have subscribed to a future marketing list.
3. Orders and WooCommerce Accounts
Our website uses WordPress and WooCommerce to provide product listings, carts, checkout, customer accounts and order management. The platform stores information necessary to process orders and retain relevant transaction records. Customer accounts may let you view order history and update saved addresses or account details. Certain information may still need to be retained for accounting, fraud prevention, dispute handling or other legitimate obligations even if you request deletion of an account.
4. Payments and Financial Information
Customers may pay using any payment methods displayed during checkout, including Cash on Delivery or eligible electronic methods. For an electronic payment, Firaki and the chosen payment service provider process the transaction and associated risk checks as necessary to complete the order, handle chargebacks, detect fraud, reconcile settlement and issue refunds. The payment provider operates under its own privacy notice and may retain payment records under financial regulations. We share the data reasonably necessary for these purposes and do not require customers to disclose confidential banking credentials to our support team.
We will not ask you to provide a card PIN, online-banking password or one-time password in a customer-support message. Please use only the checkout and other payment methods made available through our official website.
5. Delivery, Customer Service and Other Service Providers
We may share relevant names, phone numbers, addresses, order references and delivery instructions with couriers and fulfilment partners to deliver orders. We may also use website hosts, email providers, security tools, customer-support software, analytics services, advertising platforms, payment processors and professional advisers. These providers receive information relevant to the services they supply, subject to their arrangements and applicable requirements.
We do not sell customer contact lists as a stand-alone commercial product. This does not mean information is never shared with technology providers: advertising and analytics tools may receive identifiers, event data or other information as described in this policy.
6. Cookies, Analytics and Advertising Technologies
Cookies and similar technologies may support login sessions, shopping carts, site security, preferences, analytics and advertising. Some cookies are essential for the website to operate, while others may be used to understand visitor behaviour or measure marketing results.
Firaki may use services such as Google Analytics, Google Ads, Meta advertising tools or comparable providers, depending on the integrations actually enabled. If such tools are activated, they may record page views, product interactions, add-to-cart actions, purchase events or other conversion data. They may also use cookies or similar identifiers and process information according to their own policies.
Where consent or another user choice is required by applicable law or platform policy, we will implement the relevant mechanism before enabling the affected tracking. You can also use browser controls to manage cookies, although blocking essential cookies may affect carts or account functions. Our separate Cookies & Advertising Policy provides additional details.
7. Optional Email and Promotional Communications
Where marketing subscription forms are offered, they explain the communications requested. Subscribers can withdraw permission or opt out through an unsubscribe link or by contacting us. Requests to stop marketing will not prevent essential order, payment, shipping or account communications.
If we use customer information for custom advertising audiences, we will do so only where permitted by applicable rules and relevant platform policies.
8. Information Security
We use reasonable administrative and technical measures appropriate to our operations to reduce risks of unauthorized access, loss, misuse or disclosure. These may include restricted account access, updates to website software, secure connections and vetted service providers. No online system or electronic transmission method can be guaranteed completely secure, and customers should protect their account passwords and devices.
9. Data Retention
We retain personal information for as long as reasonably necessary to process orders, administer accounts, provide customer support, handle refunds and warranties, maintain business and financial records, protect the website, resolve disputes and comply with applicable obligations. Different categories of data may be retained for different periods. Information that is no longer needed may be deleted, anonymized or archived securely where appropriate.
10. Access, Correction and Deletion Requests
You may contact us to request access to information we hold about you, correct inaccurate account details, change marketing preferences or request deletion of information that is no longer needed. We may need to verify your identity before responding and may retain records where justified or required for legal, financial, security or dispute-related reasons. The scope of available rights depends on applicable law and the circumstances of the request.
11. Third-Party Links and Platforms
Our website may link to courier tracking systems, payment services, social-media profiles or other independent websites. Their privacy practices are governed by their own notices, and Firaki does not control those external websites. Please review the privacy information of a third-party provider when using its services.
12. International Processing
Some service providers may host or process information outside Pakistan. Where that occurs, information may be processed in the countries where the relevant services or infrastructure operate, subject to applicable legal requirements and the safeguards provided by the service arrangements.
13. Children’s Privacy
Firaki’s general online store is not designed to knowingly collect personal information directly from children who are not able to provide valid consent under applicable requirements. If you believe a child has submitted information improperly, please contact us so we can review the matter.
14. Changes to This Privacy Policy
We may update this policy when our services, payment methods, analytics, advertising, marketing subscriptions or applicable requirements change. The current version and effective date will appear on this page. Material changes may also be communicated through the website or another suitable channel.
15. Contact Us
For privacy questions, marketing preferences, or requests concerning your information, contact:
Firaki
Office 5, 2nd Floor, Plaza 36-C, Commercial Block D, PWD Islamabad, Pakistan
Email: hello@firaki.pk
Phone/WhatsApp: 0325 1158120